01 / Diagnostic
Buyer and offer clarity review
One buyer, one offer or one workflow is mapped against the questions a customer needs answered before moving forward.
Start here
Find the best first move before building more.
A focused assessment for B2B teams that need clearer buyer conversations, cleaner sales execution or a practical AI and workflow starting point.
Flagship first step
A bounded diagnostic before a larger build.
Use this when the business problem is real but the right project is not yet obvious. Onyx reviews the buyer journey, sales routine, workflow evidence and internal readiness, then recommends a practical next step.
This is designed to reduce wasted implementation. It is not a promise of demand, revenue or technology ROI.
What you receive
A decision pack your team can use.
The proposal confirms timing, people, inputs and fee before the diagnostic begins.
02 / Evidence
Sales and workflow friction map
Interviews and approved sample materials show where information, ownership or follow-up breaks down.
03 / Recommendation
Prioritized action plan
A clear recommendation identifies whether to build buyer education, sales materials, a website path, a workflow routine, an AI pilot or a training/adoption sprint.
04 / Conversion path
Next-step implementation scope
If Onyx is a fit, the next scope defines deliverables, responsibilities, review points and what must remain outside the project.
Best fit
Use the diagnostic when clarity is worth more than speed.
The best first customer is a founder, president, commercial leader or operations leader who can gather the right reviewers and wants a practical decision, not a generic recommendation deck.
This is a good fit when:
- You sell a technical product, equipment, service contract or expertise-led B2B offer.
- You know something is slowing growth, but the fix may be sales, message, workflow, website, AI or training.
- You can provide approved materials and access to the people who know the current process.
Not a fit when:
- You need guaranteed leads, ad spend management or immediate revenue promises.
- You cannot identify a sponsor or reviewer for the work.
- You need legal, engineering, safety or financial advice instead of implementation support around your commercial process.
How it works
Four moves. One decision.
The diagnostic is designed to create a decision your team can act on, even if the right answer is to pause, narrow the scope or fix an internal owner first.
Define the focus
Select the buyer, offer, market, workflow or AI use case that deserves attention first.
Inspect the evidence
Review approved materials, current process examples and the questions sales, operations and buyers keep asking.
Choose the first build
Prioritize the smallest useful intervention with a clear owner and acceptance criteria.
Scope the handoff
Translate the decision into implementation responsibilities, review checkpoints and next steps.
Let’s talk
Find the best
starting point.
A clearer offer. A stronger sales process. A team ready to work differently. Start with one priority and a defined next step.