B2B growth, sales & AI workflow

Growth, sales and workflow support for complex B2B teams.

Onyx helps industrial, equipment and commercial service businesses turn complex expertise into clearer buyer journeys, stronger sales routines and practical systems people can use.

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Nationwide support. Built around complex B2B work.

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Start where the business is stuck

Choose the first
useful conversation.

Each path starts with a concrete buyer, workflow or adoption problem. The diagnostic helps decide whether to fix the story, the sales routine, the handoff or the system behind it.

01 / Sales conversations

I need more qualified sales conversations.

Clarify the buyer, the offer and the information that should create a useful next step.

Best next stepGrowth and buyer-readiness diagnostic.

Start with the diagnostic

02 / Handoffs and follow-up

Our team needs a better workflow.

Map where opportunities stall, what information goes missing and who owns the next action.

Best next stepRevenue workflow review.

Explore workflow implementation

03 / AI and adoption

We want to test AI without wasting time.

Choose a real task, set a safe data boundary and define how quality will be reviewed.

Best next stepPractical AI pilot assessment.

Read the AI pilot guide

How we help

Connect the direction
with the delivery.

From the offer you take to market to the systems behind the sale, bring the right expertise to the priority that matters now.

Strategy & Leadership

Give growth a clear direction.

Customer research, positioning, offer development and hands-on marketing leadership.

Explore strategy & leadership

Storytelling & Sales

Make your expertise easier to buy.

Brand narratives, customer stories, sales presentations and useful buyer education.

Explore storytelling & sales

Websites & Campaigns

Connect the message to the next step.

Professional websites, landing pages and coordinated campaigns built around your buyer.

Explore websites & campaigns

Sales Operations

Bring discipline to sales execution.

CRM improvements, quote follow-up, customer handoffs and account growth planning.

Explore sales operations

AI & Workflow Systems

Give people better tools for the job.

Workflow automation, internal knowledge tools and focused custom applications.

Explore ai & workflow systems

Training & Adoption

Help people put the change to work.

Role-based workshops, applied learning programs and manager-led adoption.

Explore training & adoption
Explore all services and starting points
A person operating industrial equipment in a workshop

Who we help

When the product is complex,
clarity matters.

For businesses where a useful sales conversation depends on technical knowledge, the right questions and coordination between teams.

  • Industrial suppliers

    Make technical offerings easier to understand and give account teams a clear approach to growth.

  • Equipment businesses

    Connect buyer education, quote follow-up and the information specialists need to advise.

  • Commercial HVAC contractors

    Strengthen the customer journey from a clear service offer to a well-owned operational handoff.

Explore your industry

How the work is built

Clear thinking.
Useful execution.

Onyx brings the strategy, customer story, operating process and adoption work into one practical engagement.

Built around your buyer

We start with what your customer needs to understand and decide, then shape the explanation around it.

Created with your experts

We turn specialist knowledge into accessible language while keeping technical review with the right people.

Made for everyday use

Your team receives practical materials and a walkthrough or practice session—not just a set of recommendations.

How Onyx earns trust

Clear ownership before the work starts.

Enterprise buyers do not only evaluate the idea. They evaluate how the work will be controlled, reviewed and handed off.

Accuracy stays with approved experts

Technical statements are reviewed by your authorized people before publication or use.

AI and data boundaries are explicit

Tools, access, permitted data use and human review are agreed before implementation.

You keep the decision authority

Onyx supports the growth, sales and workflow system around your expertise. Your team owns product, pricing, technical and customer commitments.

See how we work with your team

A resource for your team

Make your expertise easier to buy

Find the information gaps that slow a technical purchase, choose the assets worth building and test whether buyers can take the next step.

Read the report

Let’s talk

Find the best
starting point.

A clearer offer. A stronger sales process. A team ready to work differently. Start with one priority and a defined next step.

Request a diagnosticSee the diagnostic